The Healthy Monday initiative is comprised of leaders in the field of public health who are dedicated to improving the health of Americans by providing a framework for the delivery of innovative, evidence-based health campaigns aimed at reducing morbidity and mortality associated with the four leading causes of preventable disease in the United States: poor diet & inactivity, smoking, and alcohol misuse.

Core Principles

The Healthy Monday initiative centers on the use of Monday as the nationally recognized day dedicated to increasing health awareness, empowerment and action.

Social Change

We aim to create a social space whereby behavioral changes can take place and healthy habits can be reinforced on Monday, and beyond.


We aim to support and complement on-going efforts at the forefront of disease prevention, early identification and treatment of disease, and health advocacy.


We aim to foster dialogue between institutional partnerships with the goal of enhancing the effectiveness of disease prevention and early treatment initiatives on both the local and national levels.


We aim to draw from the collective experience and expertise of the Healthy Monday Network to provide innovative, evidenced-based health messages based on the most current and accurate public health research. Statement of Evidence


Healthy Monday is a project of the Mailman School of Public Health at Columbia University. The Health Monday team is comprised of a core faculty group, and other experts at the school participate as needed. To see a list of experts, please visit the "Experts at Columbia" page.

Allan Rosenfield, MD - Dean, Mailman School of Public Health. Dr. Rosenfield's career focuses on the health and well-being of vulnerable populations at home and abroad, especially women. Dean since 1986, he also advises numerous governmental and non-governmental organizations concerned with reproductive rights, maternal and child health, and other public health issues.

Audrey T. Cross, PhD, JD, MPH - Director of the Healthy Monday project. Dr. Cross has extensive experience in government at federal, state and local levels and more than twenty years experience in mass media and marketing. She is former policy advisor to the California State and US Senate and to the Carter Administration.

Patricia Peretz - Project Coordinator of the Healthy Monday project. Patricia has seven years of marketing and management experience working in the private, non-profit, and government sectors. She is currently an MPH candidate in the department of Sociomedical Sciences at the Mailman School of Public Health.

Ian Lapp, PhD - Assistant Dean for Academic Affairs, Assistant Professor. Dr. Lapp consults nationally and internationally on curriculum issues in public health. As assistant dean, he provides expertise and assistance in curriculum design, teaching methods, student assessment, course evaluation, faculty development, and education research.

Donna Shelley, MD, MPH - Assistant Professor. Dr. Shelley's research focuses on tobacco control in underserved populations, health care system changes to improve the treatment of tobacco use and the impact of tobacco control policies on tobacco use behavior. She is former director of the New York City (DOH) Tobacco Control Program.

Miguel Munoz-LaBoy, PhD - Associate Research Scientist. Dr. Mucoz-Laboy works with youth and young adults on issues related to HIV and sexually transmitted infections, unwanted pregnancy, and alcohol-tobacco-and other drugs (ATOD). He has conducted community participatory-based research with African American and Latino high school students and with young men and women in a peri-urban village in Kandy, Sri Lanka.

Founder: Sid Lerner

Advisors: Rick Bodge, Jeff McElnea

How We Started

On May 24, 2005 22 individuals representing organizations listed below, gathered at the Mailman School of Public Health to discuss the concept of initiating a day devoted to health... not just "A" day... not once year... but a weekly occurrence.

Hence was born "Healthy Monday."

We continue to interact with these organizations and are in discussions with them to formulate "Monday" components to their existing and ongoing health initiatives.

Woman's Day
United Healthcare
Take Care New York
American Cancer Society
Jenny Craig, Inc.
Health Power for Minorities
American Diabetes
Meatless Monday, Inc.
American Heart Association
Columbia University Medical Center Human Resources
Syracuse University Newhouse School of Public Communications
Johns Hopkins University Bloomberg School of Public Health
Columbia University Mailman School of Public Health

Healthy Monday does not replace your existing health programs - it makes them stronger. Augmenting your programs with Monday gives your audiences a weekly cue to action to keep them moving forward to meet their health goals.

Help American start each week on a healthy note. Become a Healthy Monday Participant.

Want to become a Participant? Contact Us
Need more information? FAQs or Contact Us

Healthy Monday is a project of Columbia University Mailman School of Public Health